Recorded Webinars

Rethinking Incentives as a Growth Strategy

  • CRM
  • STRATEGIC PLANNING

An incentive program can produce activity without producing the right outcomes. The challenge is choosing measures that support growth while discouraging low-quality referrals and other unintended behavior. Watchhow Advancial has refined its incentive program over more than a decade to align employee behaviors with changing business priorities.

Key Takeaways

  • How to connect employee incentives directly to organizational growth
  • Ways to encourage quality referrals while minimizing unintended behaviors
  • A framework for using data and reporting to keep your program effective over time

 

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